Taking a fashionable and eco-forward step towards a better future
In 2013, we found ourselves stumbling upon a unique idea – taking a fashionable and eco-forward step towards a better future by creating stylish and comfortable footwear using old, discarded tyres. We dedicated our efforts towards fulfilling this purpose, and as a result, our labour of love, Paaduks was born.
Old moniker, new traditions
Deriving its name from the traditional Sanskrit word for footwear, Paaduks embodies our principles of eco-conscious consumption coupled with the desire to be unique and comfortable in our own shoes. At Paaduks, we want you to look good and feel good about yourself and the planet as we move towards 100% sustainability by adopting processes that champion the cause of true equality and environmental ethics.
Ethics and equality, for the environment
At our core, lies upcycling. We use heaps and heaps of discarded rubber, from old tyres, conveyor belts, and rubber mats, and upcycle them to create soles for our footwear without involving any chemical processes. We have forayed into upcycling cork as well, and together, with locally and ethically-sourced raw materials – jute, cotton, and more – we create uniquely comfortable and sustainably stylish footwear.
Our design masterminds
The major tour de force behind Paaduks are the cobblers of Kurla. Often exploited by retailers and wholesalers while battling socio-economic realities, these shoemakers are forced into a vicious cycle of debt. At Paaduks, we have made the conscious choice of addressing their issues. We ensure their talent and ingenuity is duly rewarded so that they become financially capable of establishing a prosperous community of their own. Which is why, we adhere to the guidelines of agreed FAIRTRADE standards.
The Ethico Connection
Paaduks was co-founded by Jay and Jothsna Rege, who took a simple idea and converted it into an ambitious project that combines eco-fashion, comfort and sustainability, and is currently managed by Nasim Mohammed, who joined the team in August 2015. The latest chapter in our journey has been our merger with Ethico India, a platform founded by Indranil Sengupta and Rabia Tewari, that educates, informs, and inspires people to make a shift from convenient to conscious living.